This morning, the Salt Lake Chamber took part in a news conference to announce a program to help Salt Lake City residents take advantage of transit opportunities. The program would increase the number of riders, provide reduced fare and have an impact in several important policy areas to strengthen our economy.
Chamber Executive Vice President Marty Carpenter told reporters there are two things the business community appreciates: when a great deal comes together so everyone wins and maximization of the return on an investment.
He says this agreement between SLC and UTA will further increase already strong ridership and will help more SLC residents utilize a world class transportation system.
As for maximizing ROI… that usually makes people think of the bottom line dollar amount–the profit. But that’s not always the case. The return on our investment in our transit system is greater than that, touching transportation (relieving pressure on our roads), energy (reducing our energy consumption), air quality (fewer tailpipes means cleaner air), economic development (preserving our natural beauty that attracts top talent and businesses from around the country) all while improving our health, to help contain the cost of health care.
It’s a winning deal for everyone.
The Chamber applauds Mayor Becker for his leadership and UTA for constantly finding new ways to run the nation’s best transit authority.
Here’s the official news release from the Mayor’s Office.
Mayor Proposes New Residential Transit Pass Program to Address Air Quality
SALT LAKE CITY – On Friday, Oct. 4, Salt Lake City Mayor Ralph Becker announced a fresh solution to help improve air quality – a new type of transit pass that may soon be available to Salt Lake City residents, helping minimize the number of car trips that contribute to poor air conditions.
Mayor Becker proposed an innovative partnership with Utah Transit Authority to offer the new transit pass option. Under the plan, Salt Lake City residents would be eligible to purchase a one-year transit pass for $360. Residents could pay all at once or in 12 installments of $30/month, charged to their utility bill. This would be the first pass to be offered to municipal residents as a group, although the plan is modeled after similar bulk pass programs offered by UTA.
The purpose of the pass is to incentivize use of mass transit and improve air quality. Studies show residents are more likely to utilize mass transit when they are pass-holders. The pass would be good for UTA’s regular bus, TRAX and FrontRunner services. In just six round trips per month, residents could break even on their investment. There would be no limit on the number of passes purchased per household.
Mayor Becker was joined for the announcement by Councilman Stan Penfold, the City Council sponsor of the proposal; Utah Transit Authority General Manager Michael Allegra; Breathe Utah Executive Director Erin Mendenhall; Salt Lake Chamber Executive Vice President of Communication Marty Carpenter and other community leaders. Attendees lauded the program as an important step toward creating sustainable solutions to Salt Lake City’s air quality challenges.
The residential pass is proposed as a one-year pilot program and, if approved by the City Council, is expected to launch in early 2014. UTA expects that up to 6,000 passes could be sold.