Register Now for the Discover Utah Tourism Summit

Wednesday, August 22nd, 2012

Editor’s Note: This guest blog was written by Arielle Badger Newman, a Graduate Assistant for the Center for Public Policy & Administration.

Tourism is one of the most important aspects of Utah’s economy, being home to national parks, rich cultural heritage, and of course, the “Greatest Snow on Earth.”

In Utah, tourism accounts for 123,000 jobs in travel and tourism-related industries and generates $842 million in state and local tax revenues annually. In 2010 alone, 20.2 million visitors came to Utah and spent $6.5 billion.

This year’s Utah Intergovernmental Roundtable summit will address this vital topic with the Discover Utah tourism summit on Friday, September 21st at Deer Valley, bringing together government, business, and nonprofits.

The conference will cover a number of subjects including marketing tourism in Utah, rural tourism, resort transportation, and the economic impact of the industry.

Dr. Susan Rugh, American History Professor at BYU specializing in the history of travel and tourism in America, will describe the history of marketing tourism of the state and give an overview of the current marketing underway to spread the word about Utah’s travel opportunities.

While Utah may be best known for its mountains and spectacular canyons, the more remote parts of the state have much to offer to the traveler in cultural heritage and pioneer history.  The summit will bring together experts on rural tourism, discussing opportunities for branding the authentic to encourage rural tourism.

A panel discussion will be held to discuss transportation along the Wasatch Front, with those in support of and opposed to SkiLink given the opportunity to voice their viewpoints, providing audience members a more in-depth look at a controversial topic.

The Summit will wrap up with a presentation from U.S. Travel Association on the power of travel and the importance of tourism to the U.S. economy.

As the travel industry outpaces the growth of the rest of the economy in employment recovery, now is the time to be talking about the critical role the industry plays in our state’s economy.  For information or registration for the Discover Utah summit, visit cppa.utah.edu/uir.

The event will be held on Friday, September 21, 2012 from 8am-1:30 p.m. at the Silver Lake Lodge at Deer Valley Resort. Register soon to reserve your space at http://cppa.utah.edu/uir/annual-summit.php. For more information, contact Kara Glaubitz at (801)585-7713 or kara.glaubitz@cppa.utah.edu.

Engaging business in rural Utah

Wednesday, April 18th, 2012

In January 2011, the Chamber introduced The Utah Jobs Agenda, a 10-point, private sector plan to create 150,000 jobs over five years. One element of that plan was to create a private-led partnership with representatives of rural Utah. Last week, the Chamber took steps toward that goal, hosting the 10th Annual Rural Business Conference in Richfield.

President of Grow America Alan Hall kicked off the conference with a keynote presentation. Grow America is an organization committed to economic growth and stimulation by supporting entrepreneurs—making it very fitting for Hall to lead the group for this conference.

Hall encouraged the conference participants to leverage their entrepreneurial skills and ambitions for the start-up of new companies. He recognized that entrepreneurship requires huge sacrifice, but he explained that such sacrifice creates the potential of huge value to founders, employees and economies. As he “put his money where his mouth is,” Hall invited attendees to register for the Springboard Competition that Grow America is hosting and is also contributing $1 million in prize money.

During the breakout portion of the conference, Utah business leaders had the opportunity to meet with professionals ranging in industries and specialties based on their needs, ranging from start-up financing to email marketing to international exporting.

Following lunch, Pete Codella from Codella Marketing presented a keynote address on social media marketing and its vital role in business today. Between defining terms like “Twitter handle” and “viral video,” Codella shared statistics and strategies for implementing and maintaining a social media presence. He explained that social media marketing is essential, not just a one-time affair but an ongoing active strategy.

Attendees for this year’s Rural Business Conference responded very positively to the event, providing wonderful feedback.

The Salt Lake Chamber along with its many sponsors and supporters look forward to bringing Rural Utah together again next spring to learn of one another’s successes and to share information relevant to rural business in Utah for 2013.