“Say oui to France.”
That’s part of a marketing slogan from Southern France’s Côte D’Azur, or Blue Coast. World Trade Center Utah will lead a mini trade mission there from June 23-27 and Utah technology and emerging technology companies are encouraged to participate. About seven slots are still available for the trip, which will visit Nice, Cannes, Sophia Antiopolis and Grasse.
The trade mission is focused on IT/mobile, green tech, med-tech and fine chemistry. Utah businesses will have the opportunity to meet with Côte D’Azur leaders from industry clusters, universities, government and business, and learn about establishing or growing businesses in Europe, the Middle East and Africa.
“Côte D’Azur is the gateway to all of those regions,” explains Brenner Adams, U.S. strategic liaison for Team Côte D’Azur, a quasi-public organization established by that region of Southern France that manages foreign direct investment. “For Utah companies considering growth or expansion in Europe, this is an opportunity for a soft landing.”
A tour on the trade mission’s second day will introduce the Utah delegation to the tech clusters, global tech leader sites, accelerators, incubators or “Soft Landing” offices, data centers and labs. Adams says Team Côte D’Azur has a program to work with foreign businesses, for two weeks or three months, and will help set up small satellite offices there. “They will network with you and help you find all of the right people. Whether you are seeking a joint venture, financing, a partnership or looking for patents to leverage from their universities, they are there to help you do whatever you would like or explore regarding business in Europe,” he adds.
The trade mission is part of a reciprocity agreement between World Trade Center Utah and Team Côte D’Azur. It will be held in conjunction with the Innovative City 2014 show and the 2014 Smart Data forum, a “think tank for the monetization of digital assets.” Utah businesses will be introduced to the Innovation World Cup, a European awards system that recognizes global innovation leaders, says Adams. Meanwhile, the Smart Data conference targets big data management companies in conjunction with “the ultimate connected city.” Utah companies that are heavily involved in data management or cutting-edge technology companies that would like to get a foot in the door of the Innovation World Cup series have the opportunity to collect the necessary forms to apply for participation in the 2016 Innovation World Cup event.
“It will be an opportunity for Utah Companies to get on the Europe, Middle East and Africa (EMEA) stage. The World Cup conference is a great way for a company to get brand recognition in Europe,” Adams points out. His role is to help Team Côte D’Azure establish contacts with technology and emerging technology companies throughout America who are looking for global expansion into Europe, and help them determine if Côte D’Azur is the right region for them. Adams says he was asked to identify the next technology hotspot in America.
“Obviously, that is Utah,” he adds. “I’ve shown Team Côte D’Azur all of the accolades we’ve garnered in Utah and explained what’s going here. Working with The World Trade Center, the Utah Technology Council, University of Utah and the Governor’s Office of Economic Development, it was very easy to showcase Utah’s leadership position and technology.”
Businesses interested in participating in the trade mission should contact Adams by email at firstname.lastname@example.org.
The next trade mission for the WTCU after … is to Senegal and Ghana, September 22-26, 2014. Learn more here.