Executive Vice President
Downtown Alliance Executive Director
Jason Mathis is a lifelong resident of Salt Lake City and a longtime leader in marketing and communication efforts for local nonprofit organizations. He currently serves as the executive director of Salt Lake City’s Downtown Alliance and as executive vice president of the Salt Lake Chamber of Commerce. In this role, Jason oversees all aspects of Downtown Alliance programs, helping the nonprofit organization build a dynamic and diverse downtown that is the regional center for culture, commerce and entertainment.
For nearly a dozen years he promoted Salt Lake through his work at the Salt Lake Convention & Visitors Bureau. Three of those years were spent as director of tourism, supporting downtown attractions and promoting Salt Lake as a travel destination. During his last five years at the Bureau, Jason directed the organization’s communications efforts, helping to brand Salt Lake as an Olympic city with cosmopolitan amenities and unparalleled access to mountain sports. He also directed the Convention Bureau’s communications efforts for the 2002 Olympic Winter Games.
In 2005, he was recruited to help reshape Intermountain Healthcare’s public profile. At Intermountain, he served as corporate manager for media relations, working as a communication strategist and spokesperson for Utah’s largest medical organization. In 2006, he helped to launch a new Intermountain Healthcare brand. He also worked closely on national media relations efforts, helping to educate local audiences about Intermountain’s leadership role as one of the world’s top healthcare organizations.
Jason has a bachelor’s degree in communication and a master’s degree in public administration. Both degrees are from the University of Utah. He is the past president of the local chapter of the Public Relations Society of America. He is also a board member of the Better Business Bureau of Utah, the executive committee of the Salt Lake Convention & Visitors Bureau, the Bennion Center at the University of Utah and Salt Lake County’s Convention Facilities Advisory Board.
Jason has written about Salt Lake City in newspapers, magazines and websites and his photos of Salt Lake City have appeared in hundreds of national and international media outlets. Jason lives with his wife and seven-year-old son near downtown in Salt Lake’s historic Marmalade District.