As noted in the earlier edition, Salt Lake Commercial Club leader, Fisher Harris, spearheaded the effort to attract Americans to “See America First.” While the wealthy boarded steamships to spend summers in Europe, Fisher led the efforts to get Americans, particularly those living in the East, to come visit America’s western treasures. The Club sponsored nationwide boosters to gather in Salt Lake City for a meeting led by former Gov. Heber M. Wells, according to a Tribune article.