In an attempt to draw suburban shoppers to downtown businesses in 1918, the Salt Lake Commercial Club’s Retail and Wholesale Trades Department designated Wednesdays as “Sale Days.” Calling on the patriotism for World War I, an advertisement read, “You want to save every dollar you can, especially at this time, when careful shopping is just as much a duty as buying Liberty Bonds and Thrift Stamps; just as necessary as saving wheat and stopping the little food leaks in the kitchen.” The program promised rewards for having a meal away from home and making Wednesday a day for pleasure and profit. However, Utah County merchants weren’t too happy about what they saw—Salt Lake poaching customers. The Tribune reported a delegation was to visit Salt Lake and complain, but there is no record that shows the Club ever backed down. In return, Utah County merchants organized a Home Trade League.