Podcast 01.06: Metro Meets Mountain – Branding a City
Have you ever wondered what it takes to brand a city? In this episode, Nick Como (who besides being the senior director of marketing and communications for Downtown Alliance, used to be a ski-bum) discusses Salt Lake City’s brand and his role in shaping it. Among other things, Nick mentions some of SLC’s strengths, unique challenges and what our city might look like in ten years.
About our Guest
Nick Como is the senior director of communications and marketing for the Downtown Alliance. He possesses over a decade of media experience, most recently having served as the director of marketing and public relations at Solitude Mountain Resort. Nick has spearheaded social media initiatives, local and national advertising campaigns and has fostered strong relationships with local media members.