The Salt Lake Chamber provides professional development opportunities to include a wide variety of specialized training and advanced professional education all intended to help business professionals enhance their knowledge, competence, skill and effectiveness.

Mastering Media Management Course

Whether you’re a communications professional or corporate executive, effective media management is essential for success in today’s competitive world. In 2020, the Salt Lake Chamber will offer four workshops on Mastering Media Management to help individuals bring together innate talents, formal training and real-world experiences to master effective communications.

From managing press relations and on-camera interviews to building powerful social networks and paid marketing strategies, media opportunities and potential audiences have never been so large and diverse, the opportunities never so great, and the stakes never so high. The Salt Lake Chamber’s Professional Development Series will help you:

  • Master Interpersonal and Non-Verbal Communications
  • Create Effective and Memorable Messages
  • Execute Compelling Tactics within a Successful Corporate Communications Strategy
  • Effectively Manage Media Relations and Even More Demanding Audiences
  • Write Compelling Copy – Media Releases, Op-Eds and Speeches
  • Develop Your Personal and Corporate Brand
  • Drive Earned Media and Know When to Pay
  • Build a Captivating Personal Presence
  • Overcome Stage Fright
  • Inform and Disarm with Humor
  • Change Hearts and Minds with Gentle Persuasion
  • Diffuse Conflicts and Crises
  • Earn Genuine Influence through Servant Leadership

Workshop Dates:

  • March 6, 2020
  • April 17, 2020
  • July 17, 2020
  • October 16, 2020

Fees:

  • Mastering Media Management Course Fee (includes admission to all four workshops listed below): $350 Members | $550 Non-Members
  • Individual Workshop: $99 Members | $149 Non-Members
All seminars will provide workbooks and practical exercises, including strategic communications planning, message development, on-camera training, interview management, public speaking and negotiating techniques. Attendees with receive a certificate of completion from the Salt Lake Chamber if they participate in all four workshops.
REGISTER HERE

Workshops

In business and politics the old adage that words matter needs an update to “every word matters,” particularly when social media has turned that smartphone in your pocket into a global stage.  Never before have the stakes been so high.  The right word at the right time can turn a brand into a movement, bring a successful conclusion to a crisis, or build an appreciative audience for your message.  A thoughtless or even unintended word can destroy a reputation, miscommunicate your message, or worse yet, leave you completely ignored.

In the first of a four-part series on “Mastering Media Management,” the Salt Lake Chamber will present:

“Going Global—Ready of Not: Media Management in a Competitive World”
Friday, March 6 |8:00 am to 12:00 pm
Salt Lake Chamber – Wells Fargo Board Room

Register Here

The inaugural workshop will include:

  • Effective Strategic Communications Strategy and Message Development;
  • Building a Personal and Corporate Brand;
  • Media Management Under Pressure;
  • Mastering Stage Presence; and,
  • Live and On-Camera Training.

ABOUT THE PRESENTER

“Going Global—Ready or Not,” will be led by William Nixon, Chief Communications Officer of the Salt Lake Chamber and Chairman and Chief Executive of Policy Impact Communications, a Washington, DC-based public relations and government affairs firm with operations in Europe, Asia and the Middle East.  A former award-winning journalist and internationally published author, Bill served as a Reagan Administration speechwriter, U.S. Senate policy and communications director and member of the negotiating team of the North Atlantic Alliance—the parliamentary arm of NATO.  Today, he and his team continue to orchestrate global communications strategies in the U.S. and abroad on behalf of Fortune 100 companies, governments, universities and industry associations.

Whether you’re selling politicians or potatoes, every successful campaign needs the same proven marketing principles to win.  In the second seminar “Sticky and Strong: Winning Campaign Strategies of the four-part series, the Salt Lake Chamber will not only examine each of those principles in detail but offer real-world application in a workshop setting.  By the end of a fun and rewarding five-hour program, you will know how to:

  • Build a Message and Campaign/Marketing Plan
  • Master the Appropriate Media: Social, Television, Radio, Print and Direct Mail
  • Create and Manage a Budget
  • Conduct Accurate Research
  • Effectively Persuade and Mobilize your Target Group
  • Work Constructively and Cost-Effectively with Consultants
  • Evolve and Navigate the Unexpected

In the second of a four-part series on “Mastering Media Management,” the Salt Lake Chamber will present:

Sticky and Strong: Winning Campaign Strategies
Friday, April 17, 2020 | 8:00 am to 12:00 pm
Salt Lake Chamber – Wells Fargo Board Room

Register Here

ABOUT THE PRESENTER

“Going Global—Ready or Not,” will be led by William Nixon, Chief Communications Officer of the Salt Lake Chamber and Chairman and Chief Executive of Policy Impact Communications, a Washington, DC-based public relations and government affairs firm with operations in Europe, Asia and the Middle East.  A former award-winning journalist and internationally published author, Bill served as a Reagan Administration speechwriter, U.S. Senate policy and communications director and member of the negotiating team of the North Atlantic Alliance—the parliamentary arm of NATO.  Today, he and his team continue to orchestrate global communications strategies in the U.S. and abroad on behalf of Fortune 100 companies, governments, universities and industry associations.

When it comes to communication—whether interpersonal or to an audience of thousands—preparation never guarantees success.  And no matter how many times you make the same presentation, it will never be the same.  From the size of the room, to the mood of your listeners, to the purpose of your remarks and even how well you slept the night before, effective communication depends on countless and often unperceived variables.  Success comes from understanding these and adapting in real-time.

In the third of the Salt Lake Chambers’ series on Mastering Media Management, “’You’ve Got Two Minutes!’ — Modifying Your Message for Any Audience,” will show you how to confidently command any communication situation, from an elevator pitch to the State of Union Address.

Topics will include:

  • The Three Rule of Threes
  • Mastering Interpersonal and Non-Verbal Communications
  • Fashioning Reality to Reach Your Destination
  • Commanding the Room with Your Brand
  • Modifying Memorable Messages from a PowerPoint to the Back of a Cocktail Napkin
  • Channeling Stage Fright and Using Humor to Stay in Control

The Salt Lake Chamber will present the third of its four-part series on Mastering Media Management,

“You’ve Got Two Minutes!”: Modifying Your Message for Any Audience
Friday, July 17, 2020 | 8:00 am to 12:00 pm
Salt Lake Chamber – Wells Fargo Board Room

Register Here

ABOUT THE PRESENTER

“Going Global—Ready or Not,” will be led by William Nixon, Chief Communications Officer of the Salt Lake Chamber and Chairman and Chief Executive of Policy Impact Communications, a Washington, DC-based public relations and government affairs firm with operations in Europe, Asia and the Middle East.  A former award-winning journalist and internationally published author, Bill served as a Reagan Administration speechwriter, U.S. Senate policy and communications director and member of the negotiating team of the North Atlantic Alliance—the parliamentary arm of NATO.  Today, he and his team continue to orchestrate global communications strategies in the U.S. and abroad on behalf of Fortune 100 companies, governments, universities and industry associations.

In a bet with a friend, it is said that Ernest Hemingway boasted he could write an entire novel with emotional impact in only six words.  His incredulous companion took the bet, and on the back of a napkin, the Nobel Prize winning author wrote: “For sale: baby shoes. Never worn.”

Nothing is more powerful than the right word in the right place at the right time.

The fourth and final seminar of the Salt Lake Chamber’s series on Mastering Media Management will focus on powerful writing—using words that work to inform, persuade and entertain.   Whether you are writing a business plan, tweet, product description, media release, annual report, op-ed, inner-office memo, or international advertising campaign, the essence of memorable communication is story, and it all begins with a single word.

“In the Beginning: Everything Starts with the Word,” is an interactive workshop that will show you how to:

  • Determine the essence of your message—to inform, persuade or entertain
  • Write to a specific audience
  • Use clear and colorful language appropriate to your purpose
  • Craft compelling press releases, op-eds and other promotional messages
  • Build on your innate talents to become a powerful writer
  • Find liberation and art in journaling

Salt Lake Chamber presents its final in a four-part series on Mastering Media Management,

In the Beginning: Everything Starts with the Word
Friday, October 16, 2020 | 8:00 am to 12:00 pm
Salt Lake Chamber Wells Fargo Board Room

Register Here

ABOUT THE PRESENTER

“Going Global—Ready or Not,” will be led by William Nixon, Chief Communications Officer of the Salt Lake Chamber and Chairman and Chief Executive of Policy Impact Communications, a Washington, DC-based public relations and government affairs firm with operations in Europe, Asia and the Middle East.  A former award-winning journalist and internationally published author, Bill served as a Reagan Administration speechwriter, U.S. Senate policy and communications director and member of the negotiating team of the North Atlantic Alliance—the parliamentary arm of NATO.  Today, he and his team continue to orchestrate global communications strategies in the U.S. and abroad on behalf of Fortune 100 companies, governments, universities and industry associations.

Past Speakers & Topics

Presentation Skills Bootcamp
Beth Noymer Levine

In this bootcamp, participants will learn to break down “the parts of a speech” – all the necessary elements to grab/hold an audience’s attention, make a concise point, tell a succinct story and be memorable/impressive – and then put them back together in a simple framework that follows SmartMouth’s proprietary communication hierarchy. The net result for participants is improved communications skills overall, as well as the ability to deliver an effective presentation in any setting. This workshop is highly interactive with participants having opportunities to “test drive” new concepts and practice delivery

About our Presenter
Coaching people to use their brains before their mouths is the sole focus of Beth Noymer Levine’s work at SmartMouth Communications. After more than a decade in PR, IR, and Corporate Communications in New York and Atlanta, Beth established SmartMouth in Salt Lake City in 2005 to offer Speaker Coaching, Presentation Skills Training, Media Readiness™ Training, and related services. Beth is the author of the award-winning book “Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World.” She is also the creator of the iOS app, SmartMouth Public Speaking Toolkit, and a suite of Communication and Presentation Skills courses offered online through OpenSesame. Beth has lectured and taught at the Tuck School of Business at Dartmouth, the University of Utah, and New York University. In 2015, Beth was one of Utah Business Magazine’s “30 Women to Watch.” She has been featured in Forbes, Harvard Business Review, the BBC, The Wall Street Journal and is a regular contributor to Forbes.com.

Four Commitments of a Winning Team
Mark Eaton

Mark Eaton is a 7’4″ NBA All Star and team building expert. He teaches organizations how to employ the principles and coaching techniques he mastered in his twelve year basketball career to take their game to the next level. The Four Commitments of a Winning Team enables industry leaders, teams and individuals to outsmart, outlast and outperform their competition and achieve record breaking success.

About our Presenter
Mark Eaton is a successful, award-winning motivational speaker, entrepreneur and best selling author of The Four Commitments of a Winning Team, who has earned the coveted CSP (Certified Speaking Professional) designation, the speaking profession’s highest international measure of professional competence. He has spoken to numerous world-class organizations including IBM, FedEx, Phillips 66, Caesars Entertainment, T-Mobile, LG, and businesses, government agencies and universities at every level. He has been featured as a team-building expert in print and online publications such as Forbes.com, Sports Illustrated and Entrepreneur.com.

Power Principles: Success in Business Development, Influence and Relationships
Matt Lewis, Altius Leadership

Attendees learned the very best ways to ensure that before you enter into any relationship that you have already prepared for success INTRA-personally before any INTER-personal dynamics come into play. It’s about right mindedness, being “other-focuses” and seeking to build the best possible relationships for the best possible long-term outcomes.

About our Presenter
Matt Lewis has a rich background of over 25 years of experience in team leadership, executive management and coaching. Matt is certified in “training design” and as such, his training classes are often custom-designed for clients and are more “experiential”–equally focused on the inner world of the student and the outer world of the environment–than other traditional training classes.

The Four Keys to Advertising Success
Bonneville International

Take the guesswork out of advertising.  “The Four Keys to Advertising Success” helped business owners understand why consumers buy things, why they buy them when they buy them and why consumers choose one brand over another. But the most important lesson they learned was how to can ensure your brand is the one the consumer chooses.

About our Presenters

Todd Larsen is the general sales manager for KRSP 103.5 The Arrow and KSFI FM100. He has over 25 years of proven management experience heading up media organizations for Bonneville Intl., Citadel Broadcasting, Cumulus Media, OTAN, and recently  “returned home” to Bonneville International- KSL Media Group’s KRSP and KSFI.

Paulette Cary started in the radio business in 1999, and has been at KSL Radio for all but a few years of her radio career.  Selling radio is a passion for her; it is very rewarding to celebrate in the success of her clients and be a part of their growth. She is proud to work for a company who provides leadership that builds up, connects, informs and celebrates Utah’s communities and families.

Emily Hunt has been in radio since 1987. She started as the receptionist and has stayed in this amazing business.  Her passion for radio and music drive her and she enjoys helping business grow with fun creative ideas and marketing solutions. She is also passionate about charitable organizations such as Utah Honor Flight, Legacy Music Alliance, MS, LoveHopeStrength Foundation and the Lupus Foundation of America, and helping to start platforms like the Utah Songwriters Summit.

Less Networking, More Relationship Building
Ryan Evans, Utah Solar Energy Association

Networking, at its core, is about making contacts but ultimately it is an approach to fulfill some higher goal of advancing your career, making more money, or positioning yourself for other opportunities. Professionals should spend less time making contacts and re-focus their efforts on a strategy of building relationships.

Those who attended this session learned:

  • The difference between networking and relationship building
  • Principles behind building professional relationships
  • Tactics for improved networking and relationship building outcomes
  • What not to do when networking

About our Presenter
Ryan Evans joined the Utah Solar Energy Association (USEA) in July of 2016 and serves as its president. In his role, Ryan provides leadership, direction and management for all aspects of USEA activities and is responsible for seeing that the strategic initiatives and policies of the Board of Directors are effectively implemented. Specifically, Ryan leads USEA’s strategic planning, internal and external relations, advocacy and public policy, and business development. Ryan also serves as a spokesperson for the solar industry.

Referral Magic: How to Keep Your Clients Coming Back Again and Again
Tony Rubleski, Mind Capture Group

In the dynamic session Referral Magic: How to Keep Your Customer Coming Back Again & Again, with #1 bestselling author Tony Rubleski you will discover:

  • Proven ways to stand out and get ‘Mind Capture’
  • The five key characteristics of today’s customer
  • Who the best sales people in the world are and what they do differently
  • Simple, and highly effective ways to pick up more referral business
  • Why we give and receive referrals
  • Effective ways to stay in touch with current and past customers

About our Presenter
Tony Rubleski is currently the president of Mind Capture Group. His message is designed to help people ‘Capture’ more minds and profits. He is an in-demand speaker who’s given hundreds of presentations the past decade, a strategic business coach, and global event promoter with over 20 years’ experience in the personal development industry.

Three Things Will Make or Break Your Sales and Negotiations
EksAyn Anderson

Whether we realize it or not, we are constantly selling and negotiating. In these business and personal interactions, little things can often make a huge difference. Come hear the tried and true principles that EksAyn uses in his own sales and negotiations, which landed him an article on Forbes and that he now shares across the country. Learn solid skills to bring real gains to your business. Be warned: Come prepared for an experience, not just a class. These principles may change the way you approach all your relationships – both business and personal.

About our Presenter
EksAyn is an author, sales and negotiation expert, and speaker. EksAyn has been seen on Forbes.com, Speaker Magazine, TV, and various business blogs and podcasts. His new book, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, has sold internationally.

Public Speaking Boot Camp
Dan Clark

This seminar will be an once-in-a-lifetime opportunity to be coached by Hall of Fame speaker, legendary storyteller and professional speech writer Dan Clark. Perfect the art and science of “story-selling” and learn how to:

  • Identify your “signature story”
  • Fine tune your personal message
  • Develop a show-stopping speech
  • Create an emotional connection with your audience
  • Block out your speech for maximum impact
  • Transform your speech into an unforgettable performance

About our Presenter
As one of the most in-demand speakers on the planet, Dan delivers customized, cutting edge keynote speeches and transformational training programs to entry level employees, emerging leaders, seasoned executives, educational administrators and military Officers and NCOs.

In the last thirty years Dan has spoken in all 50 states, 61 countries, on 6 continents, to over 5500 audiences, to millions of people, to a ‘who’s who’ list of clients including 200 of the Fortune 500 companies, National Trade Associations, Million Dollar Round Table, Super Bowl Champions, NASA, U.S. and Foreign Government Agencies, and the United Nations.

Inclusive: How the Best Leaders Build Diverse and Winning Teams
Sara Jones, InclusionPro

March 14, 2019 | 8:00-9:30 AM | Salt Lake Chamber Offices

The Inclusive Leader inspires higher organizational performance, greater innovation, better cultures, and more satisfied team members.  Sara Jones will teach you the secrets of becoming an Inclusive Leader (versus an Exclusive Leader). You’ll learn how to shift your mindset, how to engage the talent around you, and how to apply an inclusive lens to the work of building your team culture.  This will be a highly interactive training, come ready to learn. This training is for anyone seeking to build their leadership skills.

About our Presenter
Sara Jones has coached, keynoted, and trained hundreds of executives nationally on leadership, performance, talent, and growth strategies. She is the President of InclusionPro, which provides a suite of talent services to help companies succeed at attracting and retaining diverse talent. She also innovates on talent technology. Jones was the CEO of ApplicantPro, an HR tech company that provided applicant tracking, background checks, assessments and video interviewing.  She is a co-Founder of Women Tech Council, founded in 2007, with a community of over 10,000 women and men. She was the head of business development and partnerships at School Improvement Network, which offered on-demand video training to educators. Jones started her career at Workman Nydegger as a patent attorney and partner. She has a degree from the University of Utah in chemical engineering and a law degree from BYU.