Salt Lake City, UT (November 27, 2020): The Salt Lake Chamber has announced that it is working with American Express as a member of the Small Business Saturday Coalition Program. It will highlight the importance of shopping small during the holiday season through the Chamber’s communication channels and Stay Safe to Stay Open campaign, as part of Small Business Saturday, which takes place on Nov 28, and all holiday season long. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.
“Small Business Saturday is more important than ever before because federal stimulus money is running out and small businesses are still struggling from the COVID-19 recession,” said Derek Miller, president and CEO of the Salt Lake Chamber and Downtown Alliance. “We encourage all Utahns across the state to support their local establishments this holiday season. These businesses have made great sacrifices to keep you safe, and now it is our turn to help keep them open through this challenge. Small businesses are the backbone of our economy and linchpins to our communities, and this program will help remind our consumers that they can take small steps that lead to mighty results in supporting small local establishments.”
This year’s celebration is the 11th Annual Small Business Saturday, since it started in 2010, consumers have reported spending an estimated $120 billion across all Small Business Saturdays combined. 1 That’s $120 billion toward helping communities thrive, spent over just ten days alone.
In order to drive shoppers to Shop Small® this Nov 28, the Salt Lake Chamber is participating in the Small Business Saturday Coalition Program to spotlight small businesses and the impact they have on communities. According to the 2019 Small Business Saturday Consumer Insights Survey, 97% of consumers who shopped on Small Business Saturday agree that small businesses are essential to their community and 95% reported the day makes them want to shop or eat at small, independently-owned businesses all year long, not just during the holiday season2.
Merchants and consumers can learn more about Shop Small, Small Business Saturday and how to get involved by visiting ShopSmall.com.
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ABOUT THE SALT LAKE CHAMBER
The Salt Lake Chamber is Utah’s largest and longest-standing business association. A statewide chamber of commerce with members in all 29 Utah counties, the Chamber represents the broad interests of the state’s 63,000-plus employers, which employ more than 1.4 million Utahns. This includes thousands of members and their employees. With roots that date back to 1887, the Chamber stands as the voice of business, supports its members’ success and champions community prosperity.
ABOUT SMALL BUSINESS SATURDAY
November 28, 2020, marks the 11th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.com, Instagram.com/ShopSmall, and Facebook.com/
1 This spend statistic is an aggregate of the average spend as reported by consumers in surveys commissioned by American Express reporting spend habits on Small Business Saturday of consumers who were aware of the day. It does not reflect actual receipts or sales. Each such survey was conducted among a nationally representative sample of U.S. adults. The surveys had an overall margin of error of between +/- 2.0% and +/- 5.47%, at the 95% level of confidence. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+).
2 The 2019 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express and the National Federation of Independent Business (NFIB). The study is a nationally representative sample of 2,287 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales. It was conducted anonymously on December 1, 2019. The survey has an overall margin of error of +/- 2.0%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over.
