It’s time to start thinking about your holiday shopping. Just like Black Friday and Cyber Monday, Small Business Saturday has become a holiday ritual embraced by shoppers in local communities all over the United States. According to American Express, small business owners generated an estimated $12.9 billion dollars on Small Business Saturday in 2017.

This year’s Small Business Saturday is November 24. Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it’s unique small businesses that help local communities stay vibrant. The Salt Lake Chamber invites you to shop small this holiday season and support our local businesses.

According to findings from Local First Utah, spending just 10% more at local businesses would keep approximately $1.3 billion in the Utah economy every year. Those retailers then return more than half of their revenue to the local economy, versus just 13.6% from national chain retailers.

The Salt Lake Chamber is a proud supporter of Small Business Saturday. Nearly 80% of our members are small businesses (100 employees or less). These small businesses are the lifeblood of our economic success and provide hundreds of thousands of jobs for Utah families. By supporting these businesses and changing your holiday shopping habit this year, you can have a big impact on our local economy.

For more information on Small Business Saturday, visit