It’s time to start thinking about your holiday shopping. Just like Black Friday and Cyber Monday, Small Business Saturday has become a holiday ritual embraced by shoppers in local communities all over the United States. According to American Express, small business owners generated an estimated $15.4 billion dollars on Small Business Saturday in 2016.

This year’s Small Business Saturday is November 25. In partnership with the Salt Lake City Department of Economic Development, the Salt Lake Chamber invites you to shop small this holiday season and support our local businesses.

According to findings from Local First Utah, spending just 10% more at local businesses would keep approximately $1.3 billion in the Utah economy every year. Those retailers then return more than half of their revenue to the local economy, versus just 13.6% from national chain retailers.

As part of Small Business Saturday, Salt Lake Chamber leadership will join the Department of Economic Development, Salt Lake City Council Members and Actor Reid Ewing, who stars as Dylan on the hit television show Modern Family, in showing support for local small businesses with a shopping event downtown from 10:00 a.m. to 11:00 a.m. on November 25. The group will visit Ken Sanders Rate Books and Vive Juicery. Both businesses are located in the Broadway business district (300 South & 200 east).

“There has been a lot of talk about Salt Lake City and the work being done to recruit large companies to invest in the City, but the Department of Economic Development is equally focused on providing our thousands of small, independent businesses the resources they need to succeed,” says Salt Lake City Economic Development Director Lara Fritts. “It’s the local businesses that give Salt Lake City our rich, unique character, and why we are proud to support the Small Business Saturday and Shop Small movements.”

The Salt Lake Chamber is a proud supporter of Small Business Saturday. Nearly 80% of our members are small businesses (100 employees or less). These small businesses are the lifeblood of our economic success and provide hundreds of thousands of jobs for Utah families. By supporting these businesses and changing your holiday shopping habit this year, you can have a big impact on our local economy.

For more information on Small Business Saturday, visit: https://www.americanexpress.com/us/small-business/shop-small/about?linknav=us-open-shopsmall-globalfooter-About