SALT LAKE CITY, UT (September 22, 2021) – Smith’s Food & Drug Stores today launched Smith’s Delivery Now – a new service powered by Instacart’s virtual convenience store, providing customers fresh groceries and household essentials at the value and experience they love from Smith’s in 30 minutes or less. Starting today, customers in Smith’s can begin trying this service.

Smith’s Delivery Now redefines convenience by giving customers unmatched selection, quality, price, and speed. Shoppers can choose among 25,000 items for meals, snacks, last-minute ingredients, over-the-counter medications, diapers and more – all delivered straight to their doorstep. Smith’s Delivery Now brings customers what they want when they want it.

“Smith’s Delivery Now is a game-changer for the e-commerce industry,” said Aubriana Martindale, Smith’s Corporate Affairs Manager.  “The new service uniquely offers access to unmatched selection and value and delivers from early in the morning to late at night.”

Convenience continues to be one of Instacart’s most-popular categories, with orders up more than 150% nationwide since May 2021. Demand for rapid delivery also continues to grow, with nearly 20% of Instacart shoppers choosing “Priority Delivery” at checkout today.

“Smith’s Delivery Now reinforces our commitment to leading with fresh and accelerating with digital, as our customers increasingly expect fresh food on demand,” continued Martindale. “We’re excited to continue expanding our seamless grocery experience and providing our customers with what they need and want when it matters most – regardless how they choose to shop with us.”

The Kroger Family of Stores, which includes Smith’s, and Instacart first partnered in 2017 to offer shoppers two-hour grocery delivery. The companies expanded their partnership in 2019 to include alcohol delivery, and today, Instacart powers alcohol delivery from nearly 1,500 Kroger Family of Stores across 15 states.

To learn more about the Smith’s Delivery Now service, visit Kroger.com/deliverynow or Instacart.com/kroger-delivery-now.

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About Smith’s Food & Drug Stores

At Smith’s Food & Drug, a company of The Kroger Co. (NYSE: KR), we are Fresh for Everyone and dedicated to our Purpose: To Feed the Human Spirit®. In everything we do, we’re guided by our values and our Purpose: to Feed the Human Spirit. We strive to make decisions that balance the safety of our associates with our commitments to our customers and communities. And above all else, we’ll be there for our communities when they need us most. 

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