This is Derek Miller, Speaking on Business. Everyday thousands of companies vie for our attention. As businesses, we understand the importance of marketing and advertising. However, the challenge for most businesses is assessing what type of advertising is best. Brian Epperson of Target River has an approach that works for most businesses!


At Target River, we use a proprietary “Who How What” methodology to help any business achieve success with their advertising. First, we identify who the right target audiences are based on geographic, demographic, and psychographic data. Next, we identify what the most effective and cost-efficient tactics to use to reach the target audiences are. We are agnostic and consider all forms; from traditional such as radio, out-of-home, direct mail, or television to contemporary tactics such as Google Search, TikTok, Pandora, Facebook, and many others. Finally, at Target River we bring it home with the right what. We think about what messages should be created and deployed through those tactics chosen to ensure the target audiences take action.


Target River was recognized as the “Marketing Agency of the Year” in the U.S. in 2020 thanks, in part, to this effective and proprietary strategy. It helps businesses of all sizes, in all types of industries, find and tap into the right marketing to achieve the success they are seeking. Learn more at I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.