This is Derek Miller, Speaking on Business. Located just up Little Cottonwood Canyon, Snowbird has been spinning the bowl wheels of its iconic aerial tram and providing world-class recreation for nearly 50 years. Here to tell us more is president of Snowbird, Dave Fields.

Snowbird is a proud and grateful member of our community and we are looking forward to welcoming everyone back to the mountain next season for our golden anniversary. If the past 50 years have taught us anything at Snowbird, it’s the importance of preserving our community, mountain, environment and the experience of those who come to the canyon to recreate. One of the largest initiatives that we are working towards is the support of the Utah Department of Transportation’s gondola option for Little Cottonwood Canyon transportation. SR2-10 is one of the most dangerous highways in North America. When snow falls in the canyon, it is not only subject to avalanches and road closures, but poor driving conditions that can jeopardize those on it. The UDOT gondola proposal could not only help avoid the need to drive on the road but provide a cleaner and more efficient way to get guests up the canyon directly. For us, this is a top priority.

Get ready to celebrate Snowbird’s golden anniversary, and to learn more about the Little Cottonwood Canyon gondola initiative, please visit snowbird.com. I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.