This is Derek Miller Speaking on Business. The Downtown Alliance is a 501c6 nonprofit organization dedicated to building a dynamic and diverse community that is the regional center for culture, commerce and entertainment in Salt Lake City. Downtown Dollars is their new program aimed at giving shoppers more value for their dollar during the holiday season. Dee Brewer, Executive Director of Downtown Alliance, is here to tell us more.


The Downtown Alliance is encouraging Utahns to shop, eat and gift local this holiday season with Downtown Dollars! The program features dozens of downtown bars, restaurants and retailers. This electronic gift card can be spent at many of your favorite downtown merchants and is a great gift for yourself or friends during the holidays.

And for a limited time, you can get up to $25 in “Bonus Bucks” to spend downtown when you buy $75 or more in Downtown Dollars. So when shoppers buy $75, they’ll be receiving $100 Downtown Dollars to spend. Bonus Bucks are funded by a Shop In Utah grant and can be spent just like Downtown Dollars at all participating businesses. Shoppers simply show the eGift card (it’s actually a MasterCard product) on their mobile devices at participating retailers to make a purchase.


We encourage listeners who love shopping and dining in Salt Lake to visit to purchase your Downtown Dollars, Bonus Bucks and browse the participating businesses. I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.