This is Derek Miller, Speaking on Business. Infinite Scale is a leading sport design consultancy with a culture that inspires creativity and innovation through collaboration and thought-leadership. Amy Lukas, partner at Infinite Scale, is here to tell us more about the company’s latest news and innovations.


As strategic thinkers with in-depth knowledge and understanding of our clients and the sport industry, we Design For Sport™ to positively impact people and communities. We design exclusively for sport Brands, Venues, Events and Digital.

Almost 20 years ago, fresh off the Salt Lake 2002 Olympic Winter Games, our three Founding Partners started Infinite Scale in downtown Salt Lake City. Today, Infinite Scale has grown to over 20 employees who have had a hand in designing over 130 venue and event projects including five Super Bowls, as well as conceiving from scratch the visual identity of venues in every major league in America.

We recently joined with Elevate Sports Ventures, an insights-driven performance engine for teams, leagues, venues, and brands. This new partnership will enable us to generate ground-breaking solutions. Our name, team, brand identity and Utah-based headquarters will remain. We are humbled to be able to deepen our long-standing relationship with Elevate and look forward to the future.


The thinkers at Infinite Scale believe that sporting events are unifying experiences that create shared cultural moments in a way almost nothing else can. Learn more at I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.