This is Derek Miller, Speaking on Business. Struck is a full-service marketing and creative agency. In its 25-year history, Struck has transformed brands with award-winning work in a variety of industries. Here to tell us more is Pauline Ploquin, president and partner at Struck.


Struck helps brands become leaders by creating “Experience Affinity” – drawing attention and affection by transforming every touchpoint. Struck’s local work includes the Snowbird one-star campaign, Westminster College and Altabank’s rebrands, and the state of Utah’s Life Elevated and Mighty Five.

We help brands succeed and gain market leadership by reinventing the customer experience. Our work with the Utah Office of Tourism for the past 15 years has been all about creating affinity with Utah. Now, thanks to our brand and ongoing campaign work, Utah is on the map as a top destination.

At Struck, we strive to provide brands with differentiation, customer-centric experiences, and adaptability. Our secret sauce is to dig deep into each unique aspect of a brand and how it connects emotionally with customers. Whether it’s seamlessly pivoting to remote collaboration during COVID or helping Ballet West drive record donations after their season was cancelled, Struck builds new paths forward where none previously existed.


Whether it’s a website, app, or a physical space, Struck is here to ensure brands get the maximum connections they need to be industry leaders. Learn more at I’m Derek Miller with the Salt Lake Chamber, and this is Speaking on Business.