An irony exists in the supply and demand chain of Utah’s workforce. Many companies along the Wasatch Front are struggling to find the personnel required to thrive, and yet many rural areas are struggling for employment opportunities. Through a geographical shift, and perhaps a shift in mindset as well, the workforce demands of the Wasatch Front and the employment needs of rural Utah can connect to ease the concerns of both regions.  

During his State of the State address this year, Governor Herbert challenged Utah businesses to create 25,000 new jobs in the 25 counties off the Wasatch Front over the next four years. Subsequently, the Governor and his office of Economic Development have been actively seeking the input of the private sector to identify and eliminate barriers that stand in the way of bringing business to rural Utah. The legislature has joined in the effort as well, passing the “Utah High Cost Infrastructure Development Tax Credit” in 2016. The program provides for a total tax incentive over a 20-year period of up to 50 percent of qualifying infrastructure costs incurred by a business opting to locate in rural Utah. These infrastructure costs may include transmission lines, power substations, gas lines, rail facilities, road improvement projects, water self-supply projects and water removal system projects, and other crucial foundational needs.

Lt. Governor Spencer Cox has admirably noted that it is ‘We the people’ not ‘We the government’ that will unlock the key to rural development. While considerable government support exists, it is the innovative commitments of the business community that truly have the power to alleviate employment deficits statewide. No mandates have been established, merely a call to action to ask “Is there a place for my company in rural Utah?”

So what is your company’s rural strategy? Explore the untapped potential of Utah’s rural counties, as businesses are invited to join a tour around the state and survey the possibilities that exists outside of the Wasatch front. Future tour dates include:

17th Box Elder County
17th Cache County
18th  Rich County
18th Summit County

2nd Washington County
2nd Beaver County
3rd Iron County
9th Emery County
9th Carbon County
10th Grand County
10th San Juan County
22nd Wasatch County
23rd Daggett County
23rd Uintah County

5th Juab County
5th Millard County
6th Tooele County
25th Kane County
25th Garfield County
26th Wayne County
26th Piute County
27th Sevier
27th Sanpete

For more information, please visit