Photo Credit: Cat Palmer

Tell us your most rewarding entrepreneurial experience.

I think the most rewarding thing about owning my own business is that I really love watching it grow. I didn’t have very high expectations for it, which is a good thing. Keep your expectations low but be positive. I love figuring out what I need to tweak to make it better.

What do you see as the biggest challenge women face in business ownership today?

I don’t think women are raised or challenged to start businesses. Only 30% of businesses are started by women. I think a lot of women have great ideas but don’t know where to begin. Plus there might be lack of family support to start a business. For example, my parents had different views on what I should be doing. My dad really encouraged me to obtain an education, but my mom really thought I only had one job. She believed that I should be in the home raising children. I just thought why can I not have both? So that’s what I did. But sometimes figuring out the life-work balance is a challenge. I go to every parent teacher conference, school assembly and class party, so some days it’s really hectic and chaotic. But then you know you’re really living! Obtaining funding for women is also pretty challenging.

What is your recommendation to resolve that issue?

I think more and more girls are being raised to be in business, science and technology; as parents we have to foster that in little girls. My youngest daughter says that she wants to be president, so I said why don’t you start out by running for class president? I think we need to create more awareness. All parents need to hear the benefits of women in business, having educated women in the workforce and the impact it will have on the economy.

In what other ways are you involved in the community?

Each month I attend a women’s networking group luncheon. In addition to volunteering for a friend who has clothing drives for women that need professional clothing for their jobs. I don’t think women realize that sometimes they need to dress better – “dress for the job you want, not the job you have” –  have the perception of professionalism and authority.

What motivates you?

Wanting to learn and live a good life! My motivation really is to make a living and go on vacation. I have been in business for a few years but have yet to really pay myself, which is hard because you want to reinvest in your business. I also want to be a good example for my three daughters.

What pearl of wisdom or tip would you share with young female professionals and entrepreneurs?

Keep going, persevere, keep learning and don’t let the Negative Nelly’s get you down!