Video is one most important tools in a marketing toolbox. Gone are the days where billboards and TV commercials get you the best bang for your buck — welcome to our new digital age. One of our clients put it best, “if a picture is worth a thousand words, video is geometrically more powerful of a medium.” Below are five reasons why you should be using video for your business.

1. To Inform and Educate

More often than not your product or service isn’t one of a kind. You need some way to differentiate from competitors. If you can tell a story and evoke emotion through a video, you are far more likely to gain interest and excitement from customers and clients.

2. Meets the Demand for Video Content

As technology is used more and more every day, people expect brands and companies to use video to market their products through what is easily available to them: social media. Video has become more affordable and available to small businesses and it is the best tool to help connect with the right audience and convert to leads, donors, and/or customers.

3. SEO

Search engine optimization has become one of the most important factors in online marketing. When you add video with the right keywords and metadata to your marketing strategies you are more likely to be found on search engines and rank higher when someone is looking for your product or service.

4. There Is a Video for Every Marketing Strategy

No matter who you’re trying to reach or the message you’re trying to tell, there is always a video for you to use. From 30-second promotional videos for Instagram to five-minute educational videos on YouTube, there is a video to fill your needs. Check out nine different video types you could be using today here.

5. Better Email and Ad Click-Throughs

As a small business, your time is money. With every email blast and Facebook ad you create, video is proven to provide a better click-through rate and get the attention of views.


Video can, and should, be at the forefront of your marketing strategy. We’d love to help — connect with BW Productions on your next project.

About BW Productions

BW Productions is a company that was founded in 2013 driven to create lasting stories and capturing moments through photography and video. No matter the occasion we strive to capture, create, and remind you of the moments that are special to you.

This guest blog is part of our National Small Business Week (NSBW) series. NSBW recognizeS the critical contributions of America’s entrepreneurs and small business owners. This year the Salt Lake Chamber is honoring the extraordinary accomplishments, determination and dedication of small business owners in Utah. Click here to learn more.