The Utah Women & Leadership Project (UWLP), in partnership with the Women’s Business Center of Utah (WBCUtah), is conducting a study on women-owned businesses within Utah. Utah women age 18 or older who own businesses are encouraged to participate.

The purpose of this research is to understand the status of women-owned businesses in Utah and the experiences of women who own these businesses. Women who live within the state of Utah and own a business are invited to participate in the research survey.

Women who take part in this study will be asked to complete a survey, which is expected to take between 20-30 minutes. It is anticipated that at least 1,000 people will participate in this research study. Participation in this study is voluntary, and someone may withdraw their participation at any time, for any reason.

The survey will help Utah business, government, political, nonprofit, and other types of entities, leaders, and decision makers better understand the status of women-owned businesses in the state and women’s experiences starting and operating their businesses. This information can assist state leaders, women’s support centers, and others design future policies, resources, support, and strategic responses that could better help women start and grow businesses within Utah.


April 17, 2022

11:59:00 p.m. MST

To complete the survey, click here

Questions should be directed to the Primary Investigator, Dr. Susan R. Madsen (Utah State University) at or (435) 797-0873. 

Page 1 of 1 Protocol #12635

IRB Exemption Date: March 9, 2022

Consent Document Expires: May 1, 2022


About the Women’s Business Center of Utah:

The Women’s Business Center of Utah (WBCUtah) is a 501(3)(c) nonprofit organization with a statewide mission to help Utah women build confidence, create opportunities, and experience business ownership success through business advising and entrepreneurial skills training. The center’s female-friendly mentorship and support are available through two offices, in Salt Lake City and Cedar City, online at, as well as a dozen virtual centers hosted on chambers of commerce’s websites. WBCUtah is funded through a Cooperative Agreement between the Salt Lake Chamber and the U.S. Small Business Administration.

About the Utah Women’s Leadership Project:

The mission of the Utah Women & Leadership Project is to strengthen the impact of Utah girls and women. We serve Utah and its residents by 1) producing relevant, trustworthy, and applicable research; 2) creating and gathering valuable resources; and 3) convening training and events that inform, inspire, and ignite growth and change for all Utahns.

About the Salt Lake Chamber:

The Salt Lake Chamber is Utah’s largest and longest-standing business association. A statewide chamber of commerce with members in all 29 Utah counties, the Chamber represents the broad interests of the state’s 63,000-plus employers, which employ more than 1.4 million Utahns. This includes thousands of members and their employees. With roots that date back to 1887, the Chamber stands as the voice of business, supports its members’ success and champions community prosperity.