Regence BlueCross BlueShield of Utah has announced Jim Guemple as its new market president.

Guemple will have broad market leadership responsibility in Utah, including oversight of strategy and growth for the health plan and community involvement, bringing more than 20 years of health care experience to the role.

He comes to Regence from United Healthcare, where he was regional vice president of key accounts for the West region, driving successful sales strategy and product initiatives across eight regional health plans. Before that, he was a vice president of sales at Cigna Healthcare, leading teams including sales, client management and customer service in the Arizona market.

“Jim brings the right combination of health care expertise and collaborative leadership to the Utah market,” said Lindsay Harris, chief commercial officer. “His proven track record and industry knowledge will strengthen our ability to deliver exceptional services for our customers and enhance the well-being of our members.”

“I am thrilled to join Regence, with its strong commitment to delivering an easier, more personalized health care experience in Utah. I look forward to building on the strong foundation of excellent service in the market,” Guemple said.

Guemple, who earned a bachelor’s degree in finance from Florida State University, has served as a mentor as part of many leadership programs and has volunteered his time in the community coaching youth sports.

His first day as Utah market president will be Jan. 8.

About Regence BlueCross BlueShield of Utah

Based in Salt Lake City, Regence BlueCross BlueShield of Utah is the state’s first health insurer and now provides more than 694,000 people with comprehensive health insurance solutions. As a nonprofit, independent licensee of the Blue Cross and Blue Shield Association, Regence is part of a family of companies dedicated to transforming health care by delivering innovative products and services that change the way consumers in Utah and nationwide experience health care. For more information please visit,Facebook or Twitter.