A Defining Moment for U.S. Biathlon
U.S. Biathlon is entering a defining chapter. Coming off the strongest Olympic performance in program history and a World Cup season with a number of “firsts”, the U.S. Biathlon Team is now consistently competing with — and beating — the best athletes and countries in the world. Headquartered in Midway, Utah, and building toward a powerful future that includes international World Cup events and the 2034 Winter Games, U.S. Biathlon is firmly on the path to the podium. Utah now has a once-in-a-generation opportunity to be part of this rise — supporting a team that is no longer chasing relevance, but competing to make history.
The Utah Businesses Target Circle invites up to 50 Utah chamber members each year to be part of this momentum — joining a select group of business leaders aligned with one of the fastest-rising Olympic programs in the United States. While traditional Olympic sponsorship is often out of reach, the Target Circle provides a rare and authentic way to connect with Team USA at a meaningful level — sharing in the energy of international competition and playing a direct role in the team’s pursuit of the podium as Utah builds toward 2030 and 2034.
What is the Target Circle?
An annual, limited partnership of 50 Utah-based chamber members who collectively stand behind Team USA Biathlon — providing critical support while receiving rare access, meaningful recognition, and a shared Olympic story.
This program is designed specifically for chamber members that want to be part of the Olympic movement but are priced out of traditional sponsorship models. The first businesses to join have first rights to remain in the circle for the following years indefinitely.
Annual Participation
- Up to 50 chamber members
- $5,000 annual participation
- Once a business is in the Target Circle, they receive first right of renewal in future years
What Participating Businesses Receive
Access, Experiences, & Apparel
- Two hosted training experiences annually with U.S. Biathlon athletes (cross-country skiing and shooting)
- Tickets to national and international biathlon events held at Soldier Hollow
- Invitation to an annual VIP reception with athletes, coaches, and fellow business leaders
- CEO/president will receive a US Biathlon branded hat and jacket, and exclusive team gear will be made available for purchase for the Target Circle business
Recognition & Storytelling
- Ability to identify as an Official Supporter of U.S. Biathlon (with defined brand-use guidelines)
- Inclusion in collective Utah Businesses Target Circle recognition at select events and platforms (massive banner for instance, and on the website)
- Opportunities to collaborate on cause-related promotions benefiting U.S. Biathlon
Community & Business Benefits
- Networking with a curated group of Utah businesses
- Optional participation in on-site activations or booths at select international or domestic events
- Alignment with Utah’s growing Olympic legacy and global visibility leading into 2030 and 2034 Games
Brand Use & Sponsorship Guidelines
Utah Businesses Target Circle members may:
- Publicly state their business is a supporter of U.S. Biathlon
- Participate in approved co-branded promotions or product tie-ins that benefit the team
- Share athlete experiences and involvement in marketing and social media, within defined guidelines
Major logo placement, category exclusivity, and naming rights remain reserved for top-tier sponsors, preserving the value of the broader sponsorship ecosystem.
Why This Matters
This initiative allows Utah chamber members to:
- Play a direct role in helping Team USA biathletes compete — and win — on the world stage
- Build authentic, inspiring connections between business, sport, and community
- Be early contributors to what Utah hopes will be America’s first Olympic biathlon medals in 2030 and 2034
This is Utah showing up early — before the Olympic spotlight turns on — and helping shape what Team USA becomes.
Who Should Participate
- Utah-based chamber of commerce members
- Leaders who value community impact, sport, and authentic storytelling
- Businesses looking for unique experiences and brand affiliation — not traditional advertising
Contact for Information
Sharlene Wells, Co-Chair, Utah Businesses Target Circle
Chief Public Affairs Officer, Mountain America Credit Union
Email: sharlenewells@macu.com
