Have you heard of Small Business Saturday? It’s a nationwide movement dedicated to celebrating small businesses and keeping communities vibrant. This year, it falls on Saturday, November 29, the weekend after Thanksgiving. The idea is simple: on this day, people intentionally choose to shop at local businesses — whether it’s a boutique, a coffee shop or a service provider in their neighborhood.
Small Business Saturday shines a spotlight on the personal connections, unique products and positive impact small businesses bring to local economies. So why should your business participate? Here are five great reasons:
1. Attract New Customers
People are actively looking to support local businesses on Small Business Saturday. Participating gives your business the opportunity to reach shoppers who may not know you yet. In 2024, U.S. consumers spent around $17 billion at small businesses on this day, showing how powerful it can be for getting noticed.
2. Increase Sales
Special promotions and events can attract more foot traffic and boost revenue. Many businesses see a noticeable spike in sales on Small Business Saturday. In 2024, over 80% of small businesses surveyed said the day was more important than ever — up from 48% in 2023.
3. Build Community Connection
Joining Small Business Saturday shows that your business cares about your town or city. It helps strengthen relationships with neighbors and other local businesses, fostering a sense of community that goes beyond a single day of shopping.
4. Enhance Visibility
Small Business Saturday is widely recognized, giving your business a chance to be featured in local media, online guides and social media campaigns. American Express even provides free marketing materials to help you get the word out — see their resources here.
5. Celebrate What Makes You Unique
One of the best things about small businesses is the unique personality they bring to a community. This is your chance to showcase what makes your business special — your products, your services and your story.
Get involved in Small Business Saturday and celebrate the businesses that make your community thrive!
