The holiday season is here, and it’s the perfect time to think local. Shopping small doesn’t just help your community; it helps keep neighborhood businesses alive and thriving. Plus, there’s something special about finding a gift you can’t get anywhere else. Here are five fun ways to shop small this year:
1. Attend Local Markets
Holiday markets, craft fairs and pop-up bazaars are treasure troves for unique gifts. You get to meet the makers, hear their stories and pick up handmade goodies you won’t find at the big-box stores. And it’s more than just shopping, it’s a chance to feel part of your community.
2. Buy Gifts at Local Boutiques
Looking for something extra special? Local boutiques are full of one-of-a-kind items: handmade jewelry, home décor, clothing with personality and so much more. Nearly three-quarters of holiday shoppers plan to buy from small businesses either in person or online. That’s a lot of people choosing something unique over mass-produced gifts!
3. Eat at Local Bakeries and Restaurants
Nothing says holiday cheer like a fresh pastry, a festive latte or a meal from a favorite family-run restaurant. Local food spots rely on holiday traffic, so every bite counts. In fact, a survey found that 48% of people say their holidays wouldn’t feel the same without visiting their local bakery.
4. Purchase Gift Cards from Local Places
Not sure what to get someone? Grab a gift card from a local shop, café or restaurant. It’s an easy way to support small businesses while giving your friends and family the gift of choice. Many small businesses rely on holiday sales for a big chunk of their revenue, according to an Intuit QuickBooks report, which states that some owners expect up to 33% of their yearly income to come from the holidays.
5. Go to Art Shows and Buy Local Art
Art makes a meaningful, lasting gift and buying from local artists keeps creativity alive in your community. Whether it’s a gallery show, art walk or craft fair, you can find unique gifts while supporting someone’s dream. Local art adds a personal touch that big retailers can’t match.
Celebrate the season by exploring your local businesses and sharing your finds — don’t forget to use the #ShopSmall hashtag to show your support!
