According to the U.S. Small Business Administration, small businesses make up 99.9% of all U.S. businesses. What’s more, Utah has been credited as the most pro-small business state in America, thanks to our state’s pro-business initiatives and support systems. Each month, the Salt Lake Chamber will highlight a small business in Utah to emphasize its importance in our economy and encourage local support.
Finding the right salon isn’t just about great hair — it’s about feeling seen, heard and valued. That’s exactly what Lucero Hair & Wellness strives to provide. Since opening in 2023, it has quickly become one of Salt Lake City’s top hair studios for several reasons. One key factor is owner Joshua Lucero’s commitment to creating an inclusive space where everyone feels welcome, especially those who have struggled to find the right fit elsewhere. “I wanted to cater to members of the community who didn’t always get what they needed,” he shared.
Their vision is simple — offer a safe, supportive environment where clients can truly be themselves. Another reason for their success is their focus on wellness alongside hair care. Joshua believes wellness is just as essential as hair care, emphasizing that “wellness is for everyone — it’s how you feel when you leave.”
Located on State Street, Lucero Hair & Wellness provides a variety of services for all clients, regardless of gender identity. Their expert team offers cuts, color, hair replacement, beard trims and shaves, all while using organic and vegan products to promote health and sustainability.
The salon also hosts educational events and workshops, teaching clients how to care for their specific hair types and offering professional skills development. Their inclusive, judgment-free space fosters self-expression and empowerment, helping clients leave feeling refreshed and confident. Lucero’s flexible pricing is designed to ensure accessibility, reflecting the time needed for each service.
Lucero Hair & Wellness is also a proud member of the Salt Lake Chamber. Joshua added, “The Chamber provides a great network and opportunities to collaborate as a community, and being part of it has been incredible.”
Looking ahead, Joshua aims to grow the business further. “We’re developing an education plan to offer apprenticeships and eventually a school, where people can learn everything from styling to business principles, all in one place.”
To experience all that Lucero Hair & Wellness has to offer, visit their website here or stop by their studio at 1095 S State Street, Salt Lake City, UT.
