The Utah Automotive Hall of Fame has inducted Ken Garff Automotive Group executive and partner Brad Eichers into the prestigious Utah New Car Dealers Hall of Fame, recognizing his remarkable contributions to the automotive industry and his lasting impact on the community. The induction ceremony on Jan. 17, 2025 at the Utah International Auto Expo in Salt Lake City, brought together industry leaders, family, and friends to recognize Eichers’ outstanding accomplishments.
A highly respected leader in the automotive sector, Eichers is known for his unwavering commitment to excellence, innovative strategies, and the profound influence he has had throughout his career.
“It is an incredible honor to be inducted into the Utah New Car Dealers Hall of Fame,” said Eichers. “This recognition not only reflects my personal passion for this industry but also underscores the collective effort of everyone who has supported me throughout my career. It’s truly humbling.”
Eichers’ career, spanning 45 years Utah’s auto industry and more than 25 years at Ken Garff Automotive Group, has been defined by several key milestones, including leading the Noorda Transportation Dealership Group through strategic transactions that culminated in a successful merger with Robert and John Garff at Ken Garff Automotive Group.
With a sharp focus on customer engagement and a dedication to advancing industry practices, his leadership has left an indelible mark. Driven to meet needs in the industry, Eichers co-founded Kornerstone Guaranty Insurance Co., where he developed captive finance and insurance products, managed risk through advanced risk financing strategies, and administered claims for automotive products sold at dealerships.
The Utah New Car Dealers Hall of Fame induction recognizes individuals who have made exceptional contributions to the automotive industry in Utah, demonstrating innovation, visionary leadership, and an enduring commitment to the community. Eichers joins an elite group of inductees who have shaped the future of automotive dealership through their expertise and dedication.
“Brad Eichers’ induction into the Hall of Fame is a testament to his extraordinary vision and hard work,” said Craig Bickmore, Executive Director, New Car Dealers of Utah Association. “His achievements remind us of the profound ways one individual can elevate not only their industry but also the community as a whole.”
Building on the legacy of his career, Eichers remains focused on future opportunities in the automotive world. Whether mentoring upcoming leaders or exploring emerging technologies, he continues to inspire others with his passion, integrity, and expertise.
About Ken Garff Automotive Group
Known for his integrity and desire to constantly improve, Ken Garff himself found ways to help others with his startup business in 1932. Headquartered in Salt Lake City, Garff Enterprises, the parent company of Ken Garff Automotive Group, employs over 5,500 professionals across all its 70 dealerships in nine states, including Utah, California, Nevada, Arizona, Wyoming, Colorado, Iowa and Texas. Visit kengarff.com.
