According to the U.S. Small Business Administration, small businesses make up 99.9% of all U.S. businesses. What’s more, Utah has been credited as the most pro-small business state in America, thanks to our state’s pro-business initiatives and support systems. Each month, the Salt Lake Chamber will highlight a small business in Utah to emphasize its importance in our economy and encourage local support.
Founded in 1986 in Utah, SymbolArts has been creating high-quality, custom-designed jewelry, badges, coins, patches, pins, keychains and more for clients both locally and worldwide. Their commitment to craftsmanship and personalized service is reflected in their diamond logo — a symbol of the “diamond-quality experience” they deliver with every project. Each month, the company completes an impressive 2,000 to 2,200 custom orders, including police and sheriff badges for local law enforcement as well as recognition items for organizations nationwide.
CEO Greg Sanders explains, “We’re really in the recognition business. We provide an experience. People come to us with a custom order, excited to see the finished product. When they open that box, we want it to be perfect. When a runner receives a medal, there’s an experience. We celebrate the power of moments — that’s what we do. We help people remember those moments.”
SymbolArts doesn’t just create meaningful experiences for their customers — they live that philosophy internally as well. With a 60-person team, employees regularly give each other coins of recognition to celebrate those who embody the company’s core values: leadership, respect, accountability, innovation, integrity, passion and diamond quality. Sanders adds, “Here internally, we encourage our people to recognize each other as often as they want. We want them to find opportunities to celebrate moments and achievements every day.”
Beyond their internal culture and client work, SymbolArts is committed to innovation and continuous improvement. They invest in new technologies and design techniques to ensure every product is both beautiful and meaningful, helping organizations and individuals create lasting memories through high-quality recognition pieces.
To learn more about SymbolArts, visit their website here.
