Have you ever thought about how you can make a difference for small businesses in your community? Supporting local businesses doesn’t always require a grand gesture — small, everyday actions can have a big impact. Sharing posts, attending events, referring friends and leaving positive reviews all help small businesses thrive. And nothing beats the impact of making a purchase — every sale, from handmade items to unique services, supports their growth and sustainability. Here are some creative ways to promote and advocate for small businesses:
Share On Your Socials
An easy and impactful way to promote small businesses is by using a tool you already have at your fingertips — your phone! Studies show that 44% of local businesses rely on social media to boost brand awareness, gain new customers and increase sales. Social media is a powerful platform for showcasing your favorite local spots, sharing unique finds and inspiring others to shop small. Repost content from small businesses, recommend hidden gems and give people fresh ideas on where to shop. Be sure to include the hashtag #ShopSmallUT to amplify your support and join the growing movement to uplift small businesses in your community.
Attend Holiday Markets and Events
One of the best ways to promote local and small businesses is by showing up for them at markets and events. Utah is a hub for creativity and entrepreneurship, making it an incredible place to shop small. From handcrafted goods and unique décor to delicious homemade foods, you’ll discover some of the best gifts for yourself or your loved ones. Explore the local markets and events happening near you and take the opportunity to support these talented businesses and their one-of-a-kind offerings.
Refer Friends
Word of mouth has always been one of the most effective ways to support and promote local businesses. Sharing your experiences with friends and family not only spreads the word but also encourages others to explore these businesses themselves. People are 88% more likely to trust a recommendation from a friend than from a stranger, so don’t hesitate to share and spread the word about your favorite spots! Even better, make it a fun outing this holiday season — visit local businesses together with loved ones. It’s a great way to create memories while supporting your community.
Leave Reviews
According to a study by BrightLocal, 98% of customers read reviews before making a purchase. By leaving a positive review for a small business you love, you’re influencing others to check them out and helping to strengthen their reputation and brand identity. Reviews play a crucial role in attracting new customers and showing appreciation for the hard work behind these businesses. It’s a simple yet impactful way to show your support!
Make A Purchase
One of the most meaningful ways to support small businesses is by purchasing their products. Local goods often carry a sense of personality and uniqueness that sets them apart — many are handcrafted, one-of-a-kind items that tell a story. Beyond the product itself, each purchase contributes to the livelihood of entrepreneurs, sustains jobs and keeps money circulating within the community. For many small businesses, every sale matters and can be the deciding factor in keeping their doors open. By shopping small, you’re not just making a transaction — you’re making a difference and investing in a vibrant, thriving local economy.
Supporting small businesses is about more than shopping — it’s about creating a stronger, more connected community. Whether through sharing a social media post, attending local markets, leaving thoughtful reviews or making a purchase, every action you take helps these businesses thrive. Small businesses bring personality, innovation and a sense of community to the places we call home. By embracing the many ways to support them, you’re helping local entrepreneurs succeed and ensuring that their unique contributions continue to enrich our lives for years to come. Every small effort adds up, and together, we can make a big difference.
