In partnership with Comptoir Des Voyages and TreeUtah, the campaign gives back to Utah communities through visitor education, stewardship, and tree planting.
The Utah Office of Tourism, in partnership with French tour operator Comptoir Des Voyages and Utah-based non-profit TreeUtah, have launched a comprehensive international marketing campaign to promote visitor education initiatives and preserve and protect Utah’s treasured places.
This campaign is a multi-year commitment to long-term sustainable actions. It promotes responsible exploration of Utah and utilizes booking donations to plant trees in Utah. For every booking Comptoir Des Voyages makes in Utah, they donate $35 to Tree Utah.
The partnership complements the tour operators’ dedication to reducing carbon emissions, promoting responsible tourism, and diversifying experiences to support local communities in the destinations they promote.
Forever Mighty® is the public-facing initiative to accomplish the goals of the Utah Office of Tourism’s Red Emerald Strategic Plan. The Forever Mighty® initiative encourages travelers to explore Utah thoughtfully and safely by being well-prepared, aware of Utah’s delicate ecosystems, and engaged with the local communities they are visiting. Forever Mighty also aims to inspire residents, visitors, businesses, and stakeholders to preserve and enrich Utah through advocacy, ambassadorship, and stewardship opportunities.
This campaign is in addition to a similar partnership the Utah Office of Tourism has executed with German Tour Operator America Unlimited. The campaign with America Unlimited, launched in 2022, focuses on visitor education, tree planting in Utah, and a reforestation project in Germany.
About the Utah Office of Tourism
The Utah Office of Tourism’s (UOT) mission is to elevate life in Utah through responsible tourism stewardship. They do this through marketing, stewardship, and development. Marketing: UOT curates messaging that inspires visitation, supports local businesses, and builds the Utah economy. Stewardship: UOT manages visitation statewide and supports the responsible discovery of Utah. Development: UOT partners with local communities to enhance and develop their visitor economies to benefit residents and visitors. Learn more at visitutah.com.
About TreeUtah
TreeUtah is a 501(c)(3) non-profit organization. Their mission is to improve Utah’s quality of life for present and future generations by enhancing the environment through tree planting, stewardship, and education. To fulfill this mission, they seek to educate our community about the environmental and social benefits that trees provide. Trees improve our quality of life in multiple ways. Trees renew our air supply by absorbing carbon dioxide and producing oxygen. The amount of oxygen produced by one acre of trees equals the amount consumed by 18 people annually. Trees lower air temperatures by releasing water vapor through their leaves and shade trees can make buildings up to 20 degrees cooler. Trees also improve water quality by slowing and filtering rainwater, as well as protecting aquifers. These are just a few of the benefits that trees bring to our communities. TreeUtah has planted over 400K trees with the help of more than 185K volunteers and donors around Utah. Learn more at Tree Utah.
