Small Business Saturday is almost here! It’s one of the best days of the year to celebrate what makes your business and your community so special. This nationwide event is all about shopping local, building connections and helping small businesses thrive. With just a little planning, you can make the most of the day and carry that momentum forward.
Set Your Goals and Make a Plan
Before the big day, take a moment to think about what you want to get out of it. Maybe it’s welcoming new customers, clearing out seasonal inventory or just sharing your story with more people. Decide what success looks like for you, then plan a few simple offers or highlights that fit those goals.
Spread the Word Early
Let people know you’re part of the celebration! American Express offers free marketing tools, including social media graphics, posters and email templates to help you get started. Add your own touch, share your plans online and in-store, and invite your customers to join in on the fun. Don’t forget to use hashtags like #ShopSmall and #ShopLocal to help spread the word.
Create a Great Experience
Whether your business is online, in-store or both, make the experience feel special. Add festive décor, offer small treats or giveaways or simply take the time to personally thank your customers for showing up. If you’re online, make it easy to shop and showcase your best items right on your homepage. A few small touches can make a big impression.
Team Up with Others
Small Business Saturday is about community, not competition. Partner with nearby businesses to cross-promote or create shared offers. You can even collaborate on an event, raffle or social media giveaway. Working together makes it more fun for everyone and draws in more shoppers, too.
Reflect and Keep the Energy Going
Once the day wraps up, take a minute to celebrate your wins. What went well? What could you do differently next time? Keep in touch with new customers, thank those who supported you and look for ways to keep that local love going all year long.
You don’t need a big budget or complicated plan to make Small Business Saturday a success. With a little creativity, community spirit and intention, you can make it a day that celebrates not just your business but the people and places that make it special!
