Speaking on Business: SymbolArts

This is Derek Miller, Speaking on Business. In 1986, SymbolArts was founded with a single goal: to create meaningful, high-quality custom products that recognize achievements and celebrate stories of accomplishment. Nearly 40 years later, that same passion continues to drive them every day. CEO, Greg Sanders, joins us with more.

Greg Sanders: 

When you think of Utah’s business community, you think of innovation, craftsmanship and pride in what we make. That’s SymbolArts. We design and manufacture custom products — badges, challenge coins, medals, pins, awards, medallions and patches — crafted to represent departments, brands and events in a personal, meaningful way.

Nothing is off the shelf. You’ll find our work at Harley-Davidson dealerships, Scouting America stores, Corporate America and police and fire departments nationwide. More than 80 percent of Utah’s public safety officers wear insignia made by SymbolArts, a source of pride for us.

With the American Sesquicentennial coming in 2026, we’re honored to be an approved Licensee for America 250 products, helping companies commemorate this once-in-a-lifetime event.

But we’re not just about products — we’re about people. Through Fallen Officer and Firefighter programs, charity partnerships, and community events, we use our craft to give back and honor those who serve.

Derek Miller: 

SymbolArts is making a real difference in Utah, supporting public safety, celebrating achievements and giving back to the community through meaningful, high-quality custom products. Learn more about their work at SymbolArts.com. I’m Derek Miller, with the Salt Lake Chamber, Speaking on Business.