Asher Adams, Dreamscapes, Women Owned Small Business Collective, and The Nerd Store bring more energy to Salt Lake City’s revitalized downtown destination.
The Gateway continues to expand its offerings to Salt Lake City residents and visitors by welcoming exciting, new businesses. Opening this fall is Asher Adams, an Autograph Collection hotel that features a stunning historic renovation of the 1908 Union Pacific Depot. Retailer Women Owned Small Business Collective has relocated to a different space within The Gateway at 152 S. Rio Grande Street. The Nerd Store is a shop to geek out on comic books, games, and collectibles. Two years after its departure from The Gateway, Dreamscapes is returning to its original home in a new space at 16 N. Rio Grande Street.
“This is an exciting time for The Gateway with a host of new businesses that add to the vibrancy of our lifestyle destination, continuing to position it as a vibrant and relevant gathering place within downtown Salt Lake City,” says The Gateway’s Director of Marketing Julissa Breslin. “Thanks to Asher Adams being part of our campus, more visitors will experience the multitude of businesses and community events at The Gateway while our merchants will benefit from additional customers.”
Asher Adams, Autograph Collection
An adaptive reuse project has transformed the 1908 Union Pacific Depot into an opulent 225-room hotel that is scheduled to open this fall. Alongside the restoration of the historic railroad passenger station, Asher Adams will include a new eight-story guestroom tower, signature restaurant, patisserie, three bars, state-of-the art fitness center, and three rarefied meeting and event spaces. Leisure and business travelers will enjoy additional amenities, entertainment and cultural offerings at The Gateway that are easily accessible from the hotel’s doorstep.
After a two-year departure from The Gateway, Utah Arts Alliance is reimagining Dreamscapes, an immersive art experience, in its new home at 16 N. Rio Grande Street. More than an attraction, Dreamscapes will be a vital part of the downtown community in providing a platform for artists to showcase their creativity and innovation. Utah Arts Alliance is creatively reinventing how Dreamscapes will feature artists and their stories. The return further solidifies The Gateway as a hub for Utah Arts Alliance’s permanent exhibits and community events, as well as an engaging destination for artistic experiences in downtown Salt Lake City.
Utah’s premier destination for everything pop culture, The Nerd Store’s third Utah location at The Gateway offers kids’ books, card games, toys and Funko, wall décor, clothing accessories, dungeons and dragons, and much more.
The Nerd Store will host a grand opening on October 12th at their store located at 136 S. Rio Grande Street. Customers can take advantage of sales and promotional offerings on comics, funko, posters, and more with special promos at the Gateway location. The business’s exclusive merchandise from San Diego Comic Con will be available at the same prices as in San Diego without the crowds or expense of attending it. Comic artists and writers will be on hand to sign their works. Get entered to win a book signed by Keanu Reeves with the purchase of the hardcover edition of his newest book.
Women Owned Small Business Collective (WOSB)
Part boutique, part art gallery, this unique shop brings together women and their creations from around the world. The participating female creators have pooled their resources to offer their own brands of clothing, accessories, and art together in a single setting. Shopping for treasures at WOSB is a satisfying way to help women owned businesses and artists succeed. WOSB is now open at their new location at 152 South Rio Grande, opposite HallPass.
About The Gateway
Owned and managed by Phoenix-based Vestar, The Gateway is a premier lifestyle destination in the heart of downtown Salt Lake City. The 1.4-million-square-foot center underwent a transformative, $100 million redevelopment in 2016 and today stands as a thriving hub of retail, dining, entertainment, business, arts and culture with a full calendar of community-driven events. The Gateway serves as a vibrant campus for some of Utah’s most innovative life sciences companies and will be welcoming Asher Adams, a 225-room boutique hotel, in the fall of 2024. For more information on The Gateway visit atthegateway.com.
About Vestar
Vestar, a leading privately held real estate company in the United States, specializes in the acquisition, management and development of retail real estate, including entertainment-retail complexes, power and lifestyle centers and neighborhood centers of varying size and scale, that serve as community shopping destinations. Vestar has earned a reputation for integrity and responsibility in the fields of retail development, operations, leasing and marketing. Founded in 1989, Vestar currently owns and operates over 30 million square feet of space in the western United States. For more information, please visit www.vestar.com.
