Small Business Saturday is the perfect opportunity to support the local businesses that make your community unique. You don’t need to do something grand; even small actions can have a big impact. From sharing on social media to making a purchase, here are some creative ways to get involved and help local businesses thrive.
Share on Social Media
Use your phone to shine a spotlight on your favorite local businesses. Share their products, tag them and include #ShopSmallUT to inspire others to shop small. Studies show that customers who engage with a business on social media can spend 20-40% more over time, making every like, comment and share a meaningful way to support local shops. Highlight hidden gems, recommend unique finds and invite friends to discover your favorite spots.
Attend Local Markets and Events
Show up and support small businesses in person. Holiday markets and community events are full of handcrafted goods, unique décor and local foods. By attending, you not only shop but also celebrate the creativity and entrepreneurship that make Utah so special.
Refer Friends
Word of mouth is incredibly powerful. Share your favorite businesses with friends and family and make visiting them a fun outing. People are 88% more likely to trust a recommendation from someone they know, so bringing others along helps these businesses grow while creating lasting memories.
Leave Reviews
Online reviews can make a big difference. According to BrightLocal, 98% of customers read reviews before making a purchase. Leaving a thoughtful review for a small business strengthens their reputation, attracts new customers and shows your appreciation for their hard work.
Make a Purchase
Nothing beats the impact of buying local. Every purchase supports entrepreneurs, sustains jobs and keeps money circulating in your community. From one-of-a-kind handmade items to specialty services, shopping small not only gives you something unique but also helps businesses stay open and thrive.
Supporting small businesses is about more than just buying products — it’s about connecting with your community and helping it flourish. This Small Business Saturday, you can make a real difference by sharing, attending, referring, reviewing and shopping. Every effort counts, and together we can celebrate and strengthen the local businesses that make our communities vibrant and special!
