What is the backbone of any successful business? Customers. What keeps customers coming back for more? Good customer service. 

There are many benefits of good customer service, including: 

  1. Retention of Customers: Happy customers will keep returning for more, and customer retention is much cheaper than customer acquisition. 
  2. Referrals: Word-of-mouth marketing is an excellent way to bring in new clients, and happy customers are free marketers. 
  3. Improve employee morale: A positive work environment helps keep employees happy and encourages excellent customer service. 

So, how do we ensure our company exhibits exemplary customer service skills? Here are some principles of good customer service: 

Show Empathy / Exhibit Friendliness

In today’s technology-focused world, it can be easy to forget the importance of interacting with those around you. Paying attention to the person in front of you and showing them you care costs nothing but will make a world of difference. And don’t forget a thank you at the end!

Ask for Feedback and Use It 

It is crucial to get to know your customers and see where they’re coming from. Try creating a survey for customers to complete after a purchase. Ask them how you’re doing and what you can do to improve their experience. Once you get that crucial feedback, use it! 

Communicate Concisely and Efficiently 

When customers’ questions or concerns are answered quickly and effectively, they feel understood and important. Effective customer service improves your reputation, and a good reputation will bring in more customers.

Leverage AI

Artificial intelligence can be used in customer service to improve overall customer experience, cut costs and boost revenue. As AI is integrated more into daily life, why not use it to improve business performance?

Positive experiences can result in repeat customers. With rapidly advancing technology, it can be easy to forget how important in-person connections are. If you’re interested in learning more about what customer service looks like in 2024 and beyond, join us for the Salt Lake Chamber’s upcoming training on July 11. Register here