Noella Sudbury of Rasa Legal Makes Inc.’s 2023 Female Founders List
Inc.’s annual Female Founders list highlights entrepreneurs with world-changing companies
Salt Lake City, UT, April 4, 2023 – Inc.today announced its sixth annual Female Founders list, honoring a bold group of women whose innovations and ideas are shaping the world into a better place.
The founders cross all industries and bring with them unique stories of success from each stage of the entrepreneurial journey — from startup to going public, being acquired by big buyers, or spending decades at the helm of an organization. They are reinventing everything from shoes to food and are challenging issues like financial literacy and reproductive health.
“This award is the culmination of years of work, and the efforts of a passionate team of advocates for access to justice,” said Sudbury. “I hope this recognition can bring more awareness to the power of second chances, and the need for simple and affordable criminal record expungement.”
Sudbury was nominated for Inc.’s Female Founders list for her notable achievements in the legal tech industry. She helped implementUtah’s Clean Slate law, as well as testified in many other states’ legislatures to pass Clean Slate initiatives. In 2021, she started Rasa to create a web-based eligibility tool that analyzes criminal records and streamlines many of the manual steps associated with the expungement process.
“Rasa is showing that the law can and should work for people,” Sudbury says,“and that through innovative use of technology, we can provide more affordable legal services to people without compromising quality.”
In the last year, Sudbury was also honored by the Utah State Bar with the Distinguished Service Award, an award that is given rarely, to individuals who have made a particularly unique and notable contribution to the legal profession. She has also worked locally and nationally to pass innovative expungement legislation, and was selected to participate in a national justice tech founders program.
“It was a big risk to leave my career as a lawyer, but I could see that I could help more people and make a bigger difference by starting Rasa, and that means more to me than anything else I’ve accomplished,” said Sudbury. “Every day, our work clears a path for access to housing and jobs, higher wages, and a better quality of life for those who have been held back by background checks.”
Each year, Inc. editors review thousands of applications highlighting female founders who are challenging the status quo and tackling some of the world’s biggest problems. The list features women who have overcome challenges and lifted those around them, while leading impactful organizations across the country. They join the ranks of previous honorees including Jessica Alba, Tracee Ellis Ross, Rihanna, and Shonda Rhimes.
“These 200 female founders have identified solutions to difficult problems and created valuable, industry-changing companies out of them. We congratulate this year’s list on their achievements and look forward to their continued success,” says Inc. editor-in-chief Scott Omelianuk.