The Beatles famously sang “Can’t buy me love” and while money isn’t the ultimate source of happiness, it undeniably plays a pivotal role in shaping our present and future. To create a secure and prosperous life, it is critical that we develop the cornerstones of financial readiness and well-being.

Life is unpredictable. Financial education and readiness can provide a safety net during challenging times, ensuring we have the independence, agency, resources, and knowledge to make informed financial decisions. Our overall quality of life is often improved when we have financial security. We are able to contribute to individual and societal economic stability, reduce stress, and stay on track to achieve our short- and long-term goals.

One Utah investor, writer, and speaker is making it easier for women and girls to forge a path to financial freedom. Jacki Zehner, Founder of ShePlace and SheMoney and this year’s Women & Business Conference and ATHENA Awards Luncheon Keynote speaker, is a champion for financial equity. As a self-described “financial feminist”, her work is dedicated to the full spectrum of financial well-being for women and girls.

Zehner teaches that financial readiness and well-being is not just about money. There is a financial lens to every area of personal wellness, from physical health to interpersonal relationships to emotional well-being. We can all likely remember a time when we experienced financial stress. It causes us to feel tension in our muscles, carry a constant worry in our minds and endure sleepless nights. 

A profound way to approach and minimize this stress is to become financially literate. Taking and maintaining control of your finances will impact all parts of your life. By cultivating responsible financial habits, investing in your education and skills and planning for the long term, you can set yourself on a path to prosperity.

It is never too late or too early to start learning about financial wellness. You can hear Jacki Zehner speak about this important topic at the 47th Annual Women & Business Conference and ATHENA Awards Luncheon on November 2, 2023, at the Grand America Hotel. Register to attend here.