BODYBAR Pilates Opens New Location in Salt Lake City
SALT LAKE CITY – BODYBAR Pilates (BODYBAR), known for its integrative workouts that unite the Pilates method and modern exercise training principles, will officially open in downtown Salt Lake City on August 21 at 330 E 400 S Suite #105, Salt Lake City. The new location will be owned and operated by husband-and-wife duo, Collin and Heidi Christensen.
The new BODYBAR location will be the second in Utah, reinforcing the presence of the Reformer Pilates studio concept in the Salt Lake City area. Blending its focus on strength, toning and modern movement with a warm, welcoming, spa-like environment, BODYBAR creates a Pilates experience unlike any other. It is all centered on fostering a destination where a community of members can come together daily to maintain sound mind, body and spirit.
“Collin and I are thrilled to embark on this exciting journey together with our goal to create an inviting space where people can experience the transformative power of Pilates, just like I did when it changed my life after knee surgeries,” said Heidi. “We firmly believe that Reformer Pilates is for all bodies, and we’re dedicated to helping our clients feel better, live healthier lives, and build strength from the inside out. We’re proud to align with a brand that shares our values and vision for empowering individuals through fitness.”
Heidi has 20 years of experience in marketing and has been a residential realtor for the past 15 years. Since October 2020, Heidi became a Reformer Pilates instructor and has been teaching group classes and private clients. Collin is a seasoned professional with more than 13 years of experience leading teams, managing departments, innovating programs, and scaling operations for various companies. With a track record of developing talent and driving operational growth, Collin brings a lot of expertise to the new business and is pursuing the venture full time. For their BODYBAR location, Heidi will manage marketing and retail, while Collin will lead operations and finances.
To celebrate the opening in Salt Lake City, the new studio is hosting several events throughout Founders week starting August 15.
- Ribbon Cutting Ceremony – Aug. 15 at 4 p.m.
- Join BODYBAR Salt Lake City and the Salt Lake City Chamber of Commerce for a ribbon cutting ceremony to celebrate BODYBAR Salt Lake City’s official opening.
- Open BAR Event – Aug. 16 from 5 to 7:30 p.m.
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- BODYBAR members and Salt Lake City guests, neighbors, friends, and family are invited to tour the studio, enjoy refreshments, and enter raffles during the final event of Founder’s Week.
- Local business partners specializing in Acupuncture, Custom Crystal Jewelry Making, Lymphatic Massage, Skin Therapy, and Cold Press Juices will be in attendance providing services and giveaways.
- BODYBAR Free Classes – Aug. 17 to 19
- BODYBAR fans are invited to participate in free classes from Thursday through Saturday. Those interested will need to call the studio to reserve a spot.
Using core Pilates principles, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals.
“The Christensen’s are the perfect couple to bring a new BODYBAR studio to Salt Lake City,” said Matt McCollum, CEO of BODYBAR Pilates. “Collin’s background in leading teams and scaling operations, combined with Heidi’s extensive marketing experience, will undoubtedly contribute to the success of their studio. Their passion for Reformer Pilates and commitment to helping others align perfectly with our brand purpose – to create a community of people who respect, encourage, and motivate one another to be strong, healthy, and happy human beings.”
From single-use equipment that is disinfected between each workout, to appropriate spacing of the reformers and ample time between classes, BODYBAR’s steadfast commitment to the safety of its members and employees remains top priority.
BODYBAR instructors are encouraged to use creativity in their delivery to ensure members experience classes that vary in routine and intensity. And, with 14 reformers in each studio, instructors have ample time to interact with the class and provide members with a personalized experience, while providing franchisees the highest earning potential per class among all Pilates franchises.
For more information about BODYBAR Pilates in Salt Lake City, please visit https://bodybarpilates.com/studios/saltlakecity/. To connect with the owners, contact Collin and Heidi Christensen at
downtownslc@bodybarpilates.com.
About BODYBAR Pilates
Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes are inclusive to any fitness level. With more than 20 studios open and 32 additional locations in development, BODYBAR Pilates is continuing to expand its presence nationwide through franchising.
For more information about BODYBAR Pilates, visit https://bodybarpilates.com.
