This is Derek Miller Speaking on Business. You’ve likely heard the adage that “leaders aren’t born, they’re made.” Automotive dealership training and technology firm, eLeaderTech® provides the tools to do just that. Founder David Ibarra is here to share their leadership equation to success.


At eLeaderTech®, we know that capital plus talent equals success. That’s why we focus on putting people at the center of the performance improvement process.

Through easy-to-use, no-nonsense training and technology solutions, auto dealers learn how to hire and keep the best talent, create a culture of self-management, and build customer relationships. Our programs help reduce employee turnover.

We’re on a mission to change the automobile buyer-seller experience – making it as enjoyable as fine dining. And to do that, dealerships must turn their talent mixes from ordinary to extraordinary.

e Leader Tech helps associates build success habits, turning drifters into self-directed achievers who know their purpose and how to obtain it. Leadership development in the workplace doesn’t just boost the bottom line. When an associate excels at work, they have the freedom to excel in life’s most important roles.


eLeaderTech® serves more than 100 auto dealers across the country and offers in-depth leadership training seminars at a price every dealer can afford, no matter their size or level of profit. To learn more, visit I’m Derek Miller with the Salt Lake Chamber, Speaking on Business.