This is Derek Miller Speaking on Business. Decades of hard work, strong relationships and goodwill can disappear quickly if an organization is not prepared in times of crisis. That’s why Chris Thomas, president of Intrepid, is encouraging organizations and businesses to develop and regularly update a crisis management plan.


Research proves that the amount of time it takes to respond to a crisis directly correlates with the damage to an organization’s reputation. Time is of the essence, making it imperative that you work today to decide who will speak on your behalf and who you can call for help when bad things happen.  

Over the past 28 years, Intrepid has helped organizations from Fortune 500 companies, government entities, and professional sports teams tell their story – whether promoting good news or responding to the unimaginable. We have deep experience and a positive national reputation managing more than 300 crisis situations and training hundreds of executives in media interviews.    

Everyone should have a plan – whether something simple, created on your own, or a more elaborate plan developed with experts.  If you think we can help, please go to


The goal of a crisis plan is to minimize damage and restore business operations as quickly as possible.  Chris and his team at Intrepid can help and they regularly present crisis planning for free to associations, trade groups and other organizations.  I’m Derek Miller with the Salt Lake Chamber, Speaking on Business.