President’s Message: Built4Life is Built for Your Business

By |2021-09-01T15:50:49-07:00September 1st, 2021|Blog, News & Press, Policy|0 Comments

You may have seen the big news two weeks ago about Built Brand’s decision to sponsor the entire BYU Football team, including providing tuition for all 36 walk-on players. It’s an endorsement deal that will allow every player to take advantage of new NCAA rules governing the use of a player’s Name, Image, and Likeness [...]