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1 09, 2021

President’s Message: Built4Life is Built for Your Business

By |2021-09-01T15:50:49-07:00September 1st, 2021|Blog, News & Press, Policy|0 Comments

You may have seen the big news two weeks ago about Built Brand’s decision to sponsor the entire BYU Football team, including providing tuition for all 36 walk-on players. It’s an endorsement deal that will allow every player to take advantage of new NCAA rules governing the use of a player’s Name, Image, and Likeness [...]

16 06, 2021

BYU Athletics Launches Built4Life Career Development and NIL Program

By |2021-08-20T14:40:39-07:00June 16th, 2021|Member News|0 Comments

PROVO, Utah — BYU Director of Athletics Tom Holmoe announced today the creation of Built4Life, a wholistic career development program for BYU student-athletes that will prepare them for life beyond BYU Athletics and help them capitalize on future name, image and likeness (NIL) opportunities. Built4Life is designed to support BYU student-athletes in developing critical life skills, facilitating [...]

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